💡 It is now possible for an active household to produce a significant portion of its vegetables

The ongoing geopolitical, economic, and climate crises remind us of how strong our dependence is in an increasingly uncertain world — and highlight the fragility of our system.

We also observe a growing need to return to the essentials, to nature. And what could be more essential than producing your own food? Producing your own food meets deep human needs.

Emmanuel wanted to turn this awareness into concrete action.

Since Covid, I have been on a journey toward autonomy and resilience for my household.
Autonomy in electricity, heating, and water. But I realized that the most essential resource — our food — is still largely outsourced.
Not for lack of interest, but because producing one’s own food is perceived as complex and time-consuming — difficult to reconcile with our already busy lives.
With MyFarm, I wanted to change that.
But how can we make food autonomy accessible to as many people as possible? Aquaponics quickly emerged as an obvious solution.
Today, this proven technique remains a niche reserved for enthusiasts. MyFarm’s ambition is simple: to turn it into a practical solution for food autonomy for the general public.

Emmanuel de Mûelenaere
Founder of MyFarm

🌱 Healthy growth, without investors, listening to our customers

At MyFarm, we have chosen to not rely on external investors. This allows us to grow at our own pace, while staying true to our values: the closeness to our customers, the quality and the sustainability.

Every improvement comes from your feedback. We listen, we test, we adjust. It is this closeness to our community that makes all the difference.

And this approach is paying off: since its creation, MyFarm has doubled its revenue for four consecutive years, solely through word of mouth and the satisfaction of our customers.

🧑‍🏭 Local expertise at the heart of innovation

At MyFarm, we believe that a sustainable product starts with a local and responsible production. That’s why 85% of the components of our systems are made in Belgium, and over 95% in Europe, from top-quality materials.

Our collaboration with Plastiqual, a Belgian specialist in plastic injection, perfectly illustrates this approach. Together, we designed our V2 growing towers, launched in early 2025: a concentrate of Belgian expertise, designed to be robust, modular and easy to maintain.

And because our success is primarily based on the trust of our users, we have offered this innovation at half price to our customers. It is our way of saying thank you for their trust from the beginning — and this principle is now part of our DNA:e very new MyFarm innovation will always be offered at a floor price to all our existing customers.

A production local, ethical and proud to be so, serving your autonomy.

🏆 MyFarm among the 30 Changemakers 2026

In 2026, MyFarm joins the 30 Changemakers, a selection led by De Tijd and L’Echo in collaboration with BNP Paribas Fortis, honoring the 30 companies that contribute most actively to a sustainable economy by 2030.

This distinction highlights our ambition: to sustainably transform the way we produce and consume.

It is accompanied by coverage in leading media such as L’Echo and De Tijd, confirming the growing interest in autonomous, local, and accessible agriculture for all.

🤝 Strong partnerships to build for the long term

To offer a complete and reliable solution, MyFarm surrounds itself with the best players in the greenhouse market.

We work hand in hand with Euro-Serre and ACD, two manufacturers recognized for their professional quality and the durability of their greenhouses.

In 2025, MyFarm obtained the status of Premium Distributor of the leader Euro-Serre, thus joining the select circle of their most important partners. Our Deluxe aquaponics kit has been permanently displayed in their showroom in Genk since September 2025 — a great recognition of our expertise and the complementarity between our two worlds.

In France, we distribute our products both directly through our site MyFarm.eu and through two reference partners. Our official partner ma-serre-de-jardin.com, a leader in the online greenhouse market, has been offering our aquaponic systems as flagship accessories to accompany each greenhouse since 2025. Since 2026, our products have also been available on the specialized site univers-aquaponie.com, actively contributing to increasing MyFarm's visibility beyond Belgian borders.

Each partnership is carefully chosen for its alignment with our values: an impeccable customer service, a sustainable quality, and a responsible approach.

⚙️ Efficiency in the service of accessibility​

Our goal is simple: to enable as many people as possible to grow their own vegetables at home, and thus make aquaponics accessible to all.

To achieve this, we work every day to improve the efficiency of our products and to optimize our operations. Our priority: to eliminate waste, reduce production costs, and offer fair prices, without ever compromising on quality.

This rigor allows us today to offer aquaponic systems 4 times more affordable than European equivalents — while guaranteeing the same performance.

This makes the investment 2 times more interesting than a solar installation, with a visible return at each harvest.

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